The firm

By business owners, for business owners

Pure Partners Advisory is an independent M&A advisory firm supporting the owner-managers of SMEs and mid-market companies across every sector, on sale, acquisition, fundraising and financing mandates.

The first investment banking practice founded by a business owner, for business owners.
Pure Partners AdvisoryParis · Small & Mid cap

Each of the partners brings a deep knowledge of the small and mid-cap environment and an entrepreneurial DNA, placing our clients’ interests at the centre of every project.

The firm works across every stage of a company’s life cycle, covering the full range of its clients’ needs — clients drawn mainly from Tech and Digital, Industrials, Education and Business Services.

Our sectors of expertise
  • 50+

    Completed transactions

  • 4

    Services

  • 8

    Sector verticals

  • 100+

    Countries

  • 1 – 100 €m

    Transaction size

Our DNA

What shapes our approach

  1. SMEs & mid-market

    Owner-managers and shareholders of family businesses, entrepreneur-led companies and fund-backed groups.

  2. Small & mid cap

    A deep understanding of the players, the multiples and the dynamics specific to this segment of the market.

  3. Paris-based, international reach

    A leading investment banking practice, by entrepreneurs for entrepreneurs, based in Paris with solid cross-border capabilities.

  4. A long-term view

    Engaged at every stage of a company’s development, with a cross-cutting approach shaped by our clients’ objectives and a long-term view.

  5. Direct access to decision-makers

    Privileged access to decision-makers across our key sectors: corporates, investors and lenders, in France and internationally.

  6. A multi-sector approach

    Strong verticals that give us command of the underlying drivers of our clients’ ecosystems, so their objectives are met on the best terms.

  7. A fully committed team

    Close involvement of the team at every stage of the transaction, to deliver a bespoke service and the highest standard of execution.

  8. Selectivity & success rate

    A highly selective approach to mandates, allowing us to assess feasibility upfront and to maintain a high completion rate.

Our approach

From the first meeting to closing

We stand alongside our clients throughout the transaction and run the execution at every stage, through to completion.

Key stages
6
Point of contact
A partner at every stage
Commitment
Through to completion
  1. Understanding the transaction

    In-depth analysis of the company, its markets and the owner’s objectives, to define the most suitable strategy and timetable.

  2. Marketing materials

    Drafting the key documents — teaser, information memorandum, business plan — to bring out the full value of the equity story.

  3. Management presentations

    Preparing and organising meetings between management and the selected buyers or investors.

  4. Negotiations

    Leading negotiations and comparing offers, to defend our clients’ interests on price as well as on terms.

  5. Legal & financial structuring

    Managing advisers, due diligence and documentation, in coordination with financial specialists: lawyers, auditors, accountants.

  6. Closing

    Signing and completing the transaction, followed by post-deal support for a smooth transition.

The partners

Partners involved at every stage

Pure Partners Advisory draws on a multidisciplinary team of investment bankers, entrepreneurs and sector specialists with established track records, working at the crossroads of M&A advisory and entrepreneurship.

Member ofC&P GroupeCapitalis Intelligence

An entrepreneurial culture of advice, reinforced by advanced technology in the service of deal origination and execution.

Get in touch

A first confidential discussion with a partner.